Arc Led

GSL Media designed and developed a robust WordPress website tailored to ARC Led’s needs. The trade login function was integrated to provide tailored pricing and discounts based on predefined categories. Products were made configurable directly on the product page to enhance user experience. A portfolio section was created to display real-life case studies, and a blog was implemented to drive traffic and improve SEO. Product import/export functionality was incorporated to streamline inventory management. A custom quoting system allowed discounts per line item for high-value baskets, while credit notes were made available to customers within their accounts. The website was migrated seamlessly from Prestashop to WooCommerce via a migration plugin, retaining SEO integrity and URL structures where possible.

The site was designed with a mobile-first approach, ensuring responsiveness across all devices, from desktop to mobile. Administrative access was granted, allowing ARC Led to manage pages, customer accounts, and digital assets efficiently. Strong calls-to-action (CTAs) and visually engaging elements were strategically placed to drive user engagement. Above-the-fold design principles ensured consistency across all devices.