Drakes Jewellers

In collaboration GSL & Mykreative, Drakes Jewellers embarked on a comprehensive website transformation project. The homepage was redesigned to create a captivating first impression and prominently showcase the wide range of products available for purchase. The new design incorporated high-quality visuals and an intuitive navigational menu.

The user journey was carefully optimised to guide customers effortlessly through product categories, ensuring an easy and engaging shopping experience. Emphasis was placed on enabling customers to navigate back to relevant sections and explore related products, with the goal of driving conversions and inquiries.

A dedicated section was developed to showcase the in-store experience, offering videos and detailed information that instilled confidence and conveyed the authenticity of Drakes Jewellers’ offerings. The category listings within this section were designed to be visually appealing, highlighting the unique and prestigious in-store products.

A custom account feature is built into WordPress that allows online users to have complex, multiple wish lists that can be accessed in store by staff at any time. There is also a unique profiling system that allows the Drakes team to create individual profiles for their customers in store. These profiles include customer measurements, likes and dislikes ext. The information is stored against a unique account which can be accessed by the customer online via their login. Relatives or friends can also ask for the Drakes staff to check user details to ensure they are buying the correct gift. The system contains a secure database that can access this information for cross marketing and promotions. Most importantly the system is simplistic to use and training for new staff members is provided in house.