Fair Trade Animation

GSL Media collaborated with Fair Trade to develop a bespoke animation as part of a series of viral adverts. GSL’s student Animator, Andy created the advert as part of his course and subsequently won the YCN Student of the Year award. The animation was carefully crafted to capture the attention of viewers and create an emotional connection. Through captivating visuals, storytelling, and informative content, the animation aimed to educate the audience about the hardships faced by coffee farmers and the positive impact of Fair Trade initiatives.

Andy at GSL Media worked closely with Fair Trade to understand their objectives and tailor the animation to their specific needs. Extensive research was conducted to ensure accurate representation of the issues at hand and to create a compelling narrative that would resonate with viewers. The animation incorporated engaging visuals, vibrant colours, and a captivating storyline to draw the audience in and create a memorable experience.