Furniture

GSL devised a comprehensive plan to address the technical debt and restore the furniture.co.uk website to its optimal state. The team adopted a systematic approach to overcome the challenges. In collaboration with the client, GSL conducted an in-depth analysis of the existing website, identifying areas requiring immediate attention. This involved a thorough examination of the codebase, database, and overall architecture.

GSL initiated a domain migration from bedroomfurniture.co.uk to furniture.co.uk, ensuring a smooth transition while preserving the brand’s identity. Simultaneously, they tackled the accumulated technical debt that had plagued the website, hindered it’s functionality and causing performance bottlenecks. meticulous steps were taken to optimise the website’s underlying code, significantly improving its performance. Through rigorous testing methodologies and careful optimisation, they made the site run extremely fast, enhancing user satisfaction, and reducing bounce rates.

Understanding the importance of customer convenience, GSL implemented a pre-ordering system on furniture.co.uk. This feature allowed customers to place orders for upcoming products, complete with expected delivery dates. Additionally, GSL incorporated a free shipping option for pre-orders, incentivising customers and boosting sales.

To streamline inventory management, GSL developed a seamless integration between furniture.co.uk’s website and their ERP supply software. This integration automated stock due dates, ensuring accurate information and saving time for both the business and its customers. Real-time updates on stock availability and due dates enabled a more efficient purchasing process.