GSL built a modern solution allowing the client flexibility to edit and grow the website marketing internally. EMX Dynamics self-host their websites and GSL manage the accounts as well as all plugins and integrations. This means the client are in direct control of their assets.
There are complexities in the migration from Magento to WooCommerce, but the outcome was no loss of data or url structure. The old website was run as a privatised website for a period after the transition for cross referencing.
The route for the varied customer base of bespoke enquires and fixed products was developed in a way that was clear from the navigation and key landing pages. It allows for intuitive sourcing and purchasing of fixed products and a clear user journey for bespoke enquires of several sectors.
The website also integrated in the clients custom EFACS system (ERP Software), offers custom product calculation for products with variations, and integrates into many other third-party solutions.
There is a GSL custom checkout to simplify the customer purchasing process and capture emails at the initial stage for remarketing.
