Saxton Blades

Saxton Blades has been supplying a comprehensive range of quality replacement blades for tools to customers throughout the UK for over 12 years. The existing website had been live for several years and, as technology progressed, the acknowledgment surfaced that their platform required a contemporary update. GSL, understanding this necessity, embraced the task of revamping the Saxton Blades website.

The primary objective extended beyond aesthetic enhancements; it sought to elevate the entire user experience. GSL set out to achieve this by harnessing the capabilities of WordPress and WooCommerce, migrating the website over from Magento. The technical aspects of GSL’s task included implementing effective product and category controls, providing the client with better management of orders and customers, and optimising the online store for improved performance. Additionally, GSL worked on refining the user journey and category structure to overcome several customer experience obstacles and to refine product discovery and selection.

GSL’s challenge was to combine a fusion of technical functionality and design finesse. The task was not just about visual appeal but crafting a modern, user-friendly e-commerce platform. The endeavour aimed at transcending surface-level improvements, requiring GSL to navigate the intricacies of technology and design to provide Saxton Blades with a sophisticated digital storefront.