Yacht Innovation

Plymouth based yacht refurbishment and boat re-design

The Challenge.

Yacht Innovation approached GSL Media seeking a complete digital overhaul to better represent their high-quality boat customisation and maintenance services. Their existing website lacked an intuitive structure, engaging content, and effective SEO optimisation, resulting in poor user engagement and limited online visibility.

Key challenges included a lack of user-centric design, leading to poor navigation and accessibility. The ineffective content structure and minimal SEO optimisation impacted search rankings. There was an absence of visually compelling elements to convey brand sophistication. Limited call-to-action (CTA) elements resulted in reduced conversions. Additionally, there was a need for seamless integration of social media and multimedia assets.

The Solution.

GSL Media undertook a comprehensive approach to transform Yacht Innovation’s digital presence, ensuring their website effectively communicated their expertise and brand identity while enhancing user engagement and visibility. This involved extensive user research to understand audience needs and preferences. Consistency with Yacht Innovation’s brand identity was ensured through high-quality imagery and engaging visuals. Video assets from White Lane Media were integrated to enhance storytelling and showcase craftsmanship. The new website includes dedicated pages for each service along with detailed descriptions, key benefits, and visually appealing elements such as images and videos. Clear CTAs were incorporated throughout the pages to drive engagement, such as quote requests and direct contact options.

The Results.

The new Yacht Innovation website successfully transformed their digital presence, delivering measurable improvements in engagement, visibility, and lead generation. User experience significantly improved with enhanced navigation and design, leading to increased time spent on the site and lower bounce rates. Stronger brand representation was achieved through high-quality video snippets of the Yacht Innovation services. These videos effectively convey the brand’s craftsmanship and expertise. GSL Media’s strategic approach provided Yacht Innovation with a powerful digital platform that not only showcases their work but also effectively engages and converts potential clients.

A Word From The Client

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