- November 12, 2024
what we do
Email Marketing
It’s still one of the most powerful marketing tools. Could it be time to freshen up your email marketing?
formulate a winning plan for your email marketing
Remind customers that you’re there; don’t bombard them with ‘spam’. This delicate balance is our forte, so read on to find out more.
What we think.
According to research conducted by the DMA, for every £1 spent on email marketing, £24.93 is the average return on investment. And a study from Blue Kangaroo revealed than 70% of people will use coupons or discount codes sent to them the prior week.
The figures are endless and they all help to prove one thing: email is becoming more and more crucial as part of a successful marketing strategy. And, when it’s done correctly, it delivers.
What we do.
We can help you formulate a winning plan for your email marketing. And, if you don’t have time to manage it yourself, we offer a complete service which runs like a well-oiled machine while you get on with other things.
We’ve spent years getting to grips with leading industry email management software such as Mailchimp so that, not only can we set up seamless email campaigns, we can arm you with juicy statistics on what’s having the most impact.
As part of our process we can:
- Perform an audit of your existing communications
- Integrate your email plans with a wider digital approach
- Perform full campaign management
- Identify customer profile(s)
- Analyse lead generation
- Provide direct-response copywriting
- Design and build email templates using tried-and-tested techniques
- Automate your campaign’s lifecycle
- Identify customer segments and plan accordingly
- Allow users to set preferences
- Plan cultivation campaigns
- Integrate your email marketing with CRM systems
- Plan your content
- Help you find specialist contributors
- Create a fully responsive design for messages and landing pages
- Set key performance indicators
What’s happening?
Have you got a contacts list as long as your arm but no idea what to do with it? Maybe your once-vibrant email marketing has stopped working for one reason or another. Even if you don’t yet have a list of subscribers, we can get you on the road to successful, modern email marketing that yields results.
We Will...
Discuss your business goals
Recommend an effective email platform
Design a targeted email campaign
Advise how to gain subscribers/ segment your database
Write engaging content with clear call to action
Test your campaign
Schedule & send your campaign
Measure, report on, and review your campaign
ON THE BLOG
latest news from GSL HQ
Plymouth Office
- [email protected]
- +44 (0) 1752 395600
- GSL Media, Ocean Studios, Cooperage, Royal William Yard, Plymouth, Devon, PL1 3RP
Exeter Office
- [email protected]
- +44 (0) 1752 395600
- GSL Media, Exeter Basepoint Business Centre, Yeoford Way Exeter, Devon, EX2 8LB
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