- November 12, 2024
what we do
Marketing
In the digital age, websites are the hub of the communications framework for businesses, as the primary task of most marketing activity undertaken is to drive traffic to the website. This is especially so with eCommerce websites where the whole business model is built around converting visitor traffic to sales. However the objective of driving traffic to the website as the key staging post on the pathway to purchase is the same for all business, whether eCommerce or Information based sites
one vital ingredient: Joined Up Communications
A fully joined up marketing process will be at the front end, building market presence to make the initial connections in a way that motivates people to want to visit the website to learn more about what the business does and why they should buy from them. It will also provide a mechanism to keep communicating with customers to extend the relationship to ensure they become repeat buyers and secure a larger share of their spend.
What we think
So what does a fully joined up process look like and how can you cut through the ever-increasing noise as more businesses fight to be heard and to win work. The days of Attention based marketing, with the goal of literally grabbing their attention have disappeared with the advent of the internet and its emergence to the dominant position it has in most people’s lives and purchasing decisions. 90% of all purchases now start online (Forrester Research).
The key to unlocking markets and increasing sales in todays market is about being found, when people are looking to buy. The traditional model of being seen repeatedly and this ensuring recall at the point where people are thinking of buying always assumed a high level of waste – and required big budgets, that only big brands could afford.
Typical Buying Cycle
Awareness
Engagement
Consideration
Conviction
Purchase
What we do.
Digitalisation has made it easier, quicker and cheaper to connect with your target audience and drive engagement through your website and on-going communications. The good news is that most effective method of marketing your business is now the most cost-efficient. The ability to do highly targeted and personalised marketing, with more measurable results means you can spend less, reduce waste and improve results. Being able to measure everything ensures you can also know what return you are getting on each £ you spend.
How can we help?
It’s all based around your needs and goals; these are the essential foundations of any successful marketing campaign. We don’t deal in flash-in-the-pan efforts; we create realistic, practical plans which achieve steady, long-term growth.
We Will...
Set out clearly defined marketing strategies
Blend your on and offline marketing
Help you communicate more effectively with your client
Grow your brand and your business
Develop marketing plans that slot neatly into your ethos and goals
Manage marketing campaigns on your behalf
Build an effective, appropriate brand for your business
Be your cost-effective, outsourced marketing department
Types of Marketing
Looking into marketing services? Businesses will achieve a better cumulative market impact by combining a mix of different services and tactics, to reach a wider audience and achieve increased brand awareness to generating leads and sales. However, we recognise that some businesses may have some of these activities in place already, but not all, so we offer a flexible solution enabling clients to combine all into a turn-key solution or blend some of our solutions with any existing activity they already have running to achieve the best results.
Email Marketing
Email marketing involves using email to communicate with customers and prospects, typically through newsletters or promotional campaigns. This can be an effective way to build relationships with customers, promote products.
Content marketing
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Search Marketing
SEO is the process of optimising a website to rank higher in search engine results pages (SERPs). This is important for businesses that want to increase their visibility online and drive more organic traffic to their website.
Online advertising
Online advertising refers to the practice of promoting products, services, or brands on the internet through various digital channels. You should mainly be focussing on pay per click and affiliate marketing.
Social Marketing
Social media marketing involves using social media platforms like Facebook, Instagram, and Twitter to promote a brand and engage with customers. This can be an effective way to build brand awareness and loyalty, as well as drive traffic to a website.
What’s happening?
Are you starting to think about marketing but don’t want to hire a new member of staff? Perhaps your current marketing plans just aren’t cutting it. Or maybe you have an exciting idea but need someone to help you pull it off – with flair.
We’re used to dealing with marketing campaigns of all shapes and sizes, so try us. We’re here to help.
If you want to maximise the impact of your marketing budget and drive more traffic to your website then we would be delighted to have a chat and run through how the most effective way to do it can now also be the most cost-efficient.
discuss your needs with an expert
Let's get started
If you’d like to talk to us about your project requirements, simply fill in our online enquiry form and we’ll get back to you straight away to discuss your needs in more depth.
Alternatively, you can call our business development team on 01752 395600 if you want to talk to someone right now.
ON THE BLOG
latest news from GSL HQ
Plymouth Office
- [email protected]
- +44 (0) 1752 395600
- GSL Media, Ocean Studios, Cooperage, Royal William Yard, Plymouth, Devon, PL1 3RP
Exeter Office
- [email protected]
- +44 (0) 1752 395600
- GSL Media, Exeter Basepoint Business Centre, Yeoford Way Exeter, Devon, EX2 8LB
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