- November 12, 2024
What We Do
Online Advertising
Feel like you could be getting more from online advertising? There are a range of strategies for online advertising that have real merit, including pay per click, social and affiliate.
Lets take a minute to define online advertising
Online advertising encompasses various strategies, including pay-per-click (PPC) and social advertising and affiliate marketing. PPC advertising involves advertisers paying for each click on their ads, typically through search engine ads, where as social advertising is targeted around the profile of your desired audience. Affiliate marketing follows a performance-based approach where affiliates earn commissions by promoting online purchasable products.
These methods leverage digital platforms, precise targeting, and measurable results to effectively reach target audiences, increase brand visibility, drive website traffic, and generate desired actions, providing businesses with opportunities to optimize their campaigns and achieve a favourable return on investment.
Successful pay per click strategies often include
Keywords
Identify relevant keywords to optimize targeting and attract qualified traffic.
Optimisation
Craft compelling ad copy with strong calls-to-action to increase click-through rates.
Ad Extensions
Utilise extensions to enhance ad visibility and provide additional information for better engagement.
Scores
Optimise landing pages and ad relevance to improve overall campaign performance.
Scheduling
Display ads strategically based on timing and location for maximum impact.
Successful affiliate marketing strategies often include
Partners
Choose affiliates aligned with your brand and target audience to maximise promotional effectiveness.
Commission
Develop an attractive commission structure to incentivize and motivate affiliates.
Support
Provide comprehensive resources and support to help affiliates effectively promote your offerings.
Performance
Implement tracking systems to measure affiliate performance and optimise campaign outcomes.
Communication
Foster strong relationships with affiliates through ongoing communication and exclusive collaborations.
Online advertising: Where can you go wrong?
Pay Per Click
Companies often get PPC wrong due to inadequate keyword research, leading to irrelevant targeting and wasted ad spend. Additionally, poor ad copy and lack of relevance can result in low click-through rates and ineffective campaigns. Neglecting landing page optimization contributes to high bounce rates and minimal conversions. Insufficient tracking and analysis further hinder success by limiting the ability to understand performance and make data-driven optimisations.
Affiliate Marketing
Companies may face challenges in affiliate marketing due to ineffective partner selection, unattractive commission structures, inadequate training and support, poor tracking and analytics, and insufficient communication with affiliates. Addressing these issues is crucial to foster successful partnerships, optimise performance, and drive better results in affiliate marketing campaigns.
Need help with online advertising?
By implementing successful strategies in online advertising, specifically focusing on affiliate marketing and PPC, companies can maximize their reach, generate targeted traffic, and increase conversions. Through strategic partner selection, attractive commission structures, thorough keyword research, compelling ad copy, and ongoing optimization, companies can optimize their affiliate marketing and PPC campaigns, leading to improved brand exposure, higher click-through rates, and ultimately, better business results.
What We Can Do With PPC
- Keywords
Conduct in-depth keyword research to identify relevant, high-performing keywords that align with your campaign goals and target audience.
- Ad Copy
Craft persuasive and concise ad copy that grabs attention, highlights your unique selling points, and encourages users to click on your ads.
- Extensions
Utilise ad extensions and formats (e.g., site links, call extensions, and product listings) to enhance your ads, provide additional information, and improve visibility.
- Optimisation
Optimise landing pages to align with your ads, improve user experience, and increase the chances of conversions.
- Monitoring
Regularly monitor your PPC campaigns, analyze performance metrics, and make data-driven adjustments to optimize your ads, bids, and targeting for better results.
How We Can Assist With Affiliate Marketing
- Partners
Choose affiliates whose audience aligns with your target market and have a strong online presence to maximize the reach and relevance of your promotions.
- Commission Structure
Design an enticing commission structure that incentivises affiliates and motivates them to actively promote your products or services.
- Support
Provide comprehensive training materials, resources, and ongoing support to help affiliates effectively market your offerings.
- Performance
Implement robust tracking systems to measure affiliate performance, track conversions, and optimize your affiliate marketing efforts based on data-driven insights
- Communication
Maintain open lines of communication with affiliates, foster relationships, and collaborate on exclusive promotions to keep them engaged and motivated.
discuss your needs with an expert
Let's get started
If you’d like to talk to us about your project requirements, simply fill in our online enquiry form and we’ll get back to you straight away to discuss your needs in more depth.
Alternatively, you can call our business development team on 01752 395600 if you want to talk to someone right now.
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- GSL Media, Ocean Studios, Cooperage, Royal William Yard, Plymouth, Devon, PL1 3RP
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- GSL Media, Exeter Basepoint Business Centre, Yeoford Way Exeter, Devon, EX2 8LB
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